AI visibility for law firms

The firms AI recommends.

Your clients see this before they see your website. Casewell records what ChatGPT, Claude, Gemini, and Perplexity say when someone asks who should represent them, then shows you exactly where your firm stands.

See your visibility

More than 500 questions across the major AI engines, every week. Founding firms only.

Exhibit A. The answerChatGPT. Recorded 4 August 2026.

Who are the best personal injury lawyers in Austin?

For serious injury claims in Austin, a few names come up consistently. Whitfield Barrow1 is the firm most often cited for trial experience in catastrophic injury cases, particularly commercial vehicle claims. Calloway Reed2 is frequently mentioned for its settlement record, and the Austin office of Perrin Vance3 comes up for medical negligence.

  • texasbar.com
  • avvo.com
  • justia.com
  • austinchronicle.com
Answers are captured verbatim and stored with the date, the question, and the model that produced them.
The record

The record, not the mystery.

Assistants change their answers between runs and between markets, so one lawyer typing one question learns nothing. A number only means something across hundreds of questions on a fixed schedule.

Exhibit B. The scorePersonal injury. Austin.

Visibility score

3158

Up 27 points across eleven weekly scans.

Exhibit C. The fieldShare of more than 500 questions.
FirmNamed
1Calloway Reed71%↑
2Whitfield Barrow(you)58%↑
3Perrin Vance44%↓
4Hollis and Grier29%↑
5Marchetti Law22%↓

Every answer that names another firm is a referral you did not receive.

The plan

Three things to fix, in order.

The work is ranked by the visibility it is likely to return, so the shortest path is always at the top.

Exhibit D. The planIssued monthly.
  1. 01

    Write the catastrophic injury practice page

    Four assistants describe your firm from your practice pages. You have no page for the work you are best known for, so none of them mention it.

  2. 02

    Correct the state bar profile

    Your listed practice areas are eight years out of date. Two assistants are citing that record directly.

  3. 03

    Pursue coverage in two Texas legal trades

    Calloway Reed is named more often because it is written about more often. Three placements would close most of that gap.

C

Monthly report

Whitfield Barrow

August 2026

Visibility

58

Personal injury. Austin.

We fix it. You watch the number move.

Casewell is not a dashboard. The scan finds where AI is overlooking you, and then we do the work: the content gets written, the listings get corrected, and you approve rather than execute. Your job is a yes.

Founding seat

$1,000/month

Five seats, price locked for life

  • Weekly scan across the major AI engines
  • Portal, monthly report, and action plan
  • Every recommended fix done for you, content produced and published, listings and citations corrected
  • Your job is a yes
  • Founding firms provide a case study and two introductions

Standard

$2,500/month

Opens when founding seats fill

  • Everything in Founding
  • Market exclusivity, one firm per practice area per metro
  • Quarterly visibility strategy review
How it works

A smoke detector, not a newsletter.

  1. 01

    Scan

    More than 500 questions run every week across the major AI engines.

  2. 02

    Score

    One number per practice area and per market.

  3. 03

    Plan

    A ranked list of what to fix next month.

  4. 04

    Proof

    Every recommendation captured, dated, and kept.

There is more on this in our writing: how AI assistants decide which law firms to name.

Find out what the assistants say about your firm.

See your visibility